About Ora+ Email marketing

 Define Campaign Objectives:

• Clearly outline the goals and purpose of the EDM campaign.
• Specify the desired outcomes, such as increased sales, brand awareness, or customer engagement.

Identify Target Audience:

• Define the target demographic for the campaign.
• Segment your email list based on relevant criteria, such as demographics, location, or behaviour.

Craft Compelling Subject Lines and Preheaders:

• Create attention-grabbing subject lines.
• Optimise preheaders for preview text in email clients.

Design Responsive and Engaging Emails:

• Use responsive email templates for various devices.
• Include visually appealing images and graphics.
• Ensure a clear and compelling call-to-action (CTA).

Personalisation:

• Personalise emails based on recipient data.
• Use dynamic content to tailor messages to specific segments.

Test and Preview:

• Conduct A/B testing for subject lines, content, and CTAs.
• Preview emails in different email clients to ensure compatibility.

 Implement Automation:

• Set up automated workflows for drip campaigns, welcome emails, and follow-ups.
• Use triggers based on user behaviour for personalised communication.

Landing Pages:

• Ensure consistency between email content and landing pages.
• Optimise landing pages for conversions.

Tracking and Analytics:

• Set up tracking for key metrics (open rates, click-through rates, conversions).
• Use analytics to evaluate the success of the campaign.

Compliance:

• Include an unsubscribe option in every email.
• Ensure compliance with data protection and privacy regulations.

Timing and Scheduling:

• Choose optimal days and times for sending emails.
• Consider the time zones of your target audience.

Mobile Optimisation:

• Test emails on mobile devices to ensure readability and functionality.
• Optimise content for mobile users.

Social Media Integration:

• Include social sharing buttons.
• Integrate social media campaigns with your email strategy.

Monitor Deliverability:

• Check and improve email deliverability.
• Monitor for spam triggers and avoid common spam words.

Post-Campaign Analysis:

• Analyse the results against campaign objectives.
• Collect feedback and identify areas for improvement.