Content Strategy:
- Developing a content strategy that aligns with business goals and target audience.
- Identifying content themes, topics, and messaging.
Content Writing:
- Creating written content, such as blog posts, articles, website copy, and product descriptions.
- Ensuring content is well-researched, informative, and tailored to the audience.
Copywriting:
- Crafting persuasive and compelling copy for marketing materials, advertisements, and sales pages.
- Writing headlines, taglines, and calls to action (CTAs).
SEO Content:
- Writing content optimised for search engines to improve organic visibility.
- Keyword research and on-page optimisation.
Content Editing and Proofreading:
- Reviewing and refining content for grammar, clarity, and consistency.
- Ensuring content is error-free and follows style guidelines.
Content Optimization:
- Auditing existing content to identify optimisation opportunities.
- Updating and enhancing older content for improved performance.
Content Marketing:
- Developing content marketing strategies, including content calendars and distribution plans.
- Promoting content through various channels, such as email marketing and social media.
Social Media Content:
- Creating content tailored for social media platforms (e.g., Facebook, Instagram, Twitter).
- Crafting engaging posts, captions, and hashtags.
Video Content Creation:
- Scriptwriting and storyboard creation for video content.
- Video production and editing.
Infographic Design:
- Designing informative and visually appealing infographics to convey complex data.
- Presenting information clearly and engagingly.
Podcast Production:
- Planning, recording, and editing podcast episodes.
- Creating show notes and transcriptions.
E-book and Whitepaper Creation:
- Authoring e-books, white papers, and long-form content for lead generation.
- Design and layout for downloadable PDFs.
Visual Content Creation:
- Graphic design for visual content, including images, illustrations, and memes.
- Creating custom graphics for websites and social media.
Content Localisation:
- Translating and adapting content for global or multilingual audiences.
- Ensuring cultural sensitivity and relevancy.
Custom Photography:
- Capturing high-quality photographs for websites, marketing materials, and branding.
- Photo editing and retouching.
Case Studies and Testimonials:
- Writing and designing case studies and testimonials to showcase success stories.
- Demonstrating the value and impact of products or services.
User-Generated Content (UGC) Management:
- Encouraging, collecting, and curating user-generated content (reviews, social media posts).
- Showcasing UGC to build brand trust.
Content Consultation and Training:
- Providing content strategy advice and training for in-house teams.
- Sharing best practices for content creation and optimisation.
Vertical Content Production
- Providing content for vertical-based platforms such as TikTok, Instagram Reels and YouTube